4 Steps to the Next Breakthrough Idea

Thousands of business books are published every year, so sometimes very good ones get overlooked. Seizing the White Space, by Mark Johnson, a management consultant, is one of those books that deserves a second look.

Published last year by Harvard Business School Press, the book offers a road map to innovation. Specifically, it is about”white space plays”–strategies to leap frog out of crowded markets into new, open spaces by radically changing your business model. Johnson, chairman of Innosight, a consulting and investing company that he co-founded with Harvard Business School professor Clayton M. Christensen, delivers a case-study rich guide that shows how changing your company’s business model can enable you to dominate new markets. CONTINUE READING…

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