Clients

SMP Clients

The Sex-Wise Parent by Janet Rosenzweig: The first book to offer a comprehensive guide to family sexual health and safety–by one of America’s most respected experts in child and family sexual health. Sold to Skyhorse Press; to be published April 2012.

The Synergist by Les McKeown: An admired business growth expert delivers an intuitive, yet powerful leadership model appropriate to anyone involved in an organization, business, division, department, project, group or team. Sold to Palgrave-Macmillan, to be published January 2012.

The Anywhere Leader: How to Succeed in Any Business Environment by Mike Thompson. This fresh and provocative guide to passionate leadership in a mobile, global economy sold to Jossey-Bass, published August 2011.

The Power of CoCreation: Breakthrough Strategies for Engaging Customers, Suppliers, Partners, and Employees in Building Your Business, by Professor Venkat Ramaswamy (University of Michigan) and Francis Gouillart (EECP consulting). Schaffner Media Partners revised proposal, then agented it to publishers for multiple bids. Sold to Simon & Schuster/Free Press, published October  2010.

	What Would Ben Graham Do Now? by Jeffrey Towson. A visionary guide to investing and deal making in the new international environment. Sold to Financial Times Press, fall 2011.
	The Wall Street Survival Guide: Roy Cohen – a veteran Wall Street career guru lays out job seeking strategies for a tough economy. Sold to Financial Times Press/Pearson for spring 2010 publication.
	The Company That Solved Health Care: CEO John Torinus saved his company by undertaking an innovative crusade to reform health insurance for his workers. He forced doctors, hospitals, and insurance companies to reveal their costs, compete, and simplify paperwork. The results are staggering and a model for the nation. Sold to Ben Bella Books for fall 2010 publication. Edited a manuscript on American history to be published by Yale University Press a major business title to be published by Portfolio/Penguin.

Marketing and Media

Provided a three-month book launch campaign for prominent business author, early 2010. Intense media relations, including social media and online marketing strategy. Result: a Forbes op-ed, a video interview on TheStreet.com, meetings with the Wall Street Journal, Smart Money, and other major financial media.

Retained by policy institute at Rutgers University to promote dramatic findings in survey of America’s unemployed during the summer of 2009. High quality coverage by the Associated Press, The New York Times “Week in Review” section, a New York Times Op-ed by Bob Herbert, and a guest appearance on the PBS News Hour, as well as extensive coverage on major blogs.

Editorial consulting for a major report on employment and worker issues for federally funded research organization.

Retained by health care lobby group to rebrand and remarket its message through traditional, online, and social media.

Created and executed a book publicity and blog campaign for investing book, earning reviews in Aleph Blog, Seeking Alpha, Price of Everything blog, Money Week magazine, GuruFocus, Global Gold Rush Report, ValueWalk, and numerous other blogs. Placed byline articles in CEO Magazine and 800-CEO Read.

Herb Schaffner, Publisher or Editor

Disrupting Class, by Clayton Christensen, Strategy+Business magazine “Best Book of the Year” 2008. When Markets Collide, Muhammed El-Erian, The Financial Times/Goldman Sachs “Best Book of the Year,” 2008. The New Age of Innovation, C.K. Prahalad and M.S. Krishnan, BusinessWeek “Best Innovation Book of the Year,” 2008.

Grown Up Digital, Don Tapscott, The Economist “Best Business Book of the Year,” 2008. Leaving Microsoft to Change the World, John Wood. Think Better, Tim Hurson.

Always On, Christopher Vollmer, Strategy+Business magazine “Best Marketing Book of the Year.” Power and Influence: The Rules Have Changed, Robert L. Dilenschneider. Secrets of the Millionaire Mind: Mastering the Inner Game of Wealth, T. Harv Eker, Wall Street Journal number one bestseller.

Cats: Nine Lives of Innovation, Stephen Lundin. Personality Not Included , Rohit Bhargava and Guy Kawasaki.