The Fine Art of Managing “Creatives” and Other Tender Egos

Occasionally, if you ignore the book title, you will find a great, useful book. That is the case with Hank Gilman’s recently published You Can’t Fire Everyone And Other Lessons from An Accidental Manager.

In contrast to the title (which I found off putting, and off message), Gilman, a deputy managing editor at Fortune Magazine, never fired people cavalierly, and was hardly an accidental manager. He was driven to be a top editor and became one early in his career.

But put that aside, and you’ll find a book with fresh insights for managers on how to read and handle creatives, lone wolves and other people who have no interest in being part of a “team.” Gilman explains how to lead “teams of rivals”–journalists, editors, and other creative professionals who work largely alone, who want to be or have to co-exist with stars, and who create a record of performance tied to their own names. CONTINUE READING…

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