Just a few weeks ago, at the urging of client Facebook, two executives at Burson-Marsteller tried to spread an anti-Google smear campaign suggesting that bloggers and advocates criticize Google’s privacy policy. Rather than stir up media outrage, their awkward emails were turned against them by the same bloggers and newspapers they were pitching. Three brands were hurt–who is recovering?
Just a few weeks ago, Sony’s Playstation network was hacked, compromising the identities and credit card numbers of millions of customers. The event stirred anti-Sony reaction worldwide among techies and gamers. What has Sony done to inform the global audience of tech consumers that it is ensuring the online gaming economy is secure?
Just a few days ago, The New York Times and other media reported on a brand crisis for the consumer review site, Yelp: underground entrepreneurs are selling fake ‘good’ restaurant and product reviews and corrupting Yelp’s credibility. Haven’t many consumers already wised up to spamming and astroturf of consumer reviews?
Protecting and managing brand reputation is a major issue for leaders and marketers in every business. A new book offers valuable strategies and tactics to help you protect your brand, manage risk, and stage a recovery from attacks in our hyper-connected info-economy. CONTINUE READING…
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