As the catastrophic events in Japan continue to unfold, the question arises: how should you handle it if your company is enmeshed in a public disaster? BNET blogger Ira Kalb argues General Electric, which designed the troubled nuclear plants, should use fact procedure to restore its damaged image, while BNET blogger Kimberly Weisul explain why corporate apologies often fall short.
When it comes to crisis public relations, however, Robert Dilenschneider is a leading authority. He is the author of many books, including The AMA Handbook of Public Relations, and CEO of The Dilenschneider Group, the public relations firm. (Disclosure: I published Dilenschneider, when I was an editor at McGraw-Hill.) So I contacted to see what thoughts he might have. In an email, Dilenschneider discussed everything from what the U.S. nuclear industry should be doing (but isn’t) to how to calm a jittery public.
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